Love pure fragrance? You will love Lurk.
Photo: Lurk Made
Why Lurk?
Everyone has their own taste in perfumes clearly, but I think there’s something everyone will love here. The descriptions on Lurk’s site capture the essence of the scents perfectly. Currently, Lurk has five perfumes, all hand blended and made using only essential oils in organic jojoba. Naturally, there’s no chemical preservatives or additives. At $55 a bottle, I also found Lurk to be really affordable. I’m pretty obsessed with RSW005 – a rose scent that is so calming and pretty, I just keep inhaling.
Who’s lurking behind LURK?
Anne Sanford of Lurk is very cool. On her site it says she’s a perfumer, product development specialist, interior designer and creative director with a background in beauty marketing branding and brand development. Well! Way to make everyone else on the planet feel like we are devoid of the Talent Gene, there, Anne. Sheesh!
Q & A:
Why make pure perfumes? I have been really into oils for about a decade now and really wanted to create p
How do you come up with a new scent? It always starts with a image in my mind or something that I have seen.. I identify scent with imagery so once the flow starts I generally start writing down thoughts, ideas and the scents I am attaching to that process. Then I start getting into the oils and seeing how they flow together. Itʼs really fun and the outcome is not always what I think it will be.
What makes Lurk awesome? Wow, thatʼs a tough question ;). I think that LURKʼs commitment to keeping things outside of the box yet really simple and straightforward at the same time is cool. I also really love LURKʼs commitment to purity and doing things our way. Weʼre not afraid to take chances and that can be very rewarding.
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